The Pew Internet and American Life Project has just released a report on the role of the Internet in the 2008 US election, which analyses trends in how people consume political news & information and the ways they use the internet to engage with politics. Here are some of the key findings:
More than half (55%) of the voting-age population has used the Internet to get involved in the political process during the election year (74% of Internet users).
The survey findings show that the Internet has become a paramount tool for people’s engagement in the political process, not only as a source of information (60% of Internet users have gone online to look for political information in 2008 compared to 22% in 1996), but as a tool for active participation. 18% of Internet users actively engaged online by posting comments on the campaign on online forums such as blogs or social networking sites and 45% watched online videos related to the campaign.
Young voters (18-24 year olds) showed the highest levels of political involvement online. They engaged heavily in the political debate through social networking sites: two-thirds of young people with a social networking profile took part in some form of online political activity. Continue reading “The Internet and the 2008 US election: participation and/or fragmentation?”
Yesterday at the Kennedy School of Government I attended the IOP Forum “War Stories: Inside Campaign 2008”, where David Axelrod (Chief Strategist, Obama Campaign) and David Plouffe (Campaign Manager, Obama Campaign) discussed with Rick Davis (Campaign Manager, McCain Campaign) and Bill McInturff (Chief Pollster, McCain Campaign) the 2008 presidential campaign, in an open forum. This forum was part of a tradition, the John F. Kennedy, Jr. forum series organized by the Harvard Institute of Politics, which for years has been inviting politicians, academics and journalists to debate current issues in front of an audience, made up mostly by students but also by journalists, politicians etc. These forums are moderated and they conclude with a question and answers sessions with people in the audience. As I sat there listening to the campaigners recall events and anecdotes from the campaign, and analyzing achievements and mistakes made, I could not help but thinking about the transparency and accountability promoted by such events. And wondering when there will be a day in my home country when similar events will take place….
A group of McCain and Obama campaigners, academics, activists, bloggers and journalists have gathered for two days at Harvard at a conference organized by the Berkman Center for Internet and Society examining the role that the Internet has played in the the 2008 US election. Parts of the conversation were under Chatam house rule, nevertheless here are some highlights of the lively discussions that have taken place. Some preliminary outputs of the meeting can be found here in essay format and other Berkman colleagues have blogged about the event here and at the Internet and Democracy blog.
The first day of the discussion focused very much on the role played by the Internet in the campaign. Did Obama win thanks to the Internet? Did the Internet play a role in engaging people who would have not otherwise been engaged? The first question was prominent, and the message that was stressed many times over and over, especially by Obama campaigners, was that the Internet served as a wonderful tool to coordinate and link online and offline action, with the technology playing a central but complementary role to the efforts of offline grassroots organizing. I came home with the feeling that top-down strategy played the key role in getting people involved, but that success depended very much also on the bottom-up grassroots efforts and energy that Obama and his campaign people managed to mobilize and draw upon. Continue reading “the Internet and politics: analyzing the 2008 US election”